We want to create an Evolution of the Beauty Industry, we want to see broader casting, greater artistic influence, and a deeper connection between the brand and the consumer. We want to bridge the gap between social & campaign content, keeping your branding consistent and transparent while elevating your channels.
We put casting at the forefront of our Creative, as we believe representing the consumer is so integral to the identity of the brands we work alongside. Our founder, Hanna, has spent her career tirelessly pushing more inclusive & diverse casting on to every Creative she has been involved in, and every job that she has individually cast. The Industry has come a long way, but is still falling short. We want to create a new, higher standard for the Beauty Industry.
Over-retouching has had a devastating effect on the mental health of the population, particularly our youth. We do not support this. Therefore we have created our No Skin-Retouch Policy. We are not removing pores, nor body hair, nor changing the shape of a models body. We see this as an essential part of the change we need to be making as an industry. We still work with retouchers to clean up scuff marks on a cove, creases in a shirt and so forth. But we are only retouching the things that won't have a negative mental health impact. Our no-skin-retouch policy applies only to the jobs where we are fully in control of the Creative Direction.
We only take on projects that we feel aligned with creatively, ethically and where we have sufficient time to bring a job together to the highest level . We do not work with MLMs or brands using forced or Uyghur labour. Every job we take on is considered carefully and will have the time, care and attention it needs to be brought to life.
Seven Percent of profits made from this Agency will go towards charities and organizations supporting Aid for Survivors of Domestic Violence, Eating Disorder Recovery, supporting LGBTQ+ Communities, International Aid, Mental Health Organisations & Climate Change. We support a different Charity every Year.