Creative Direction is HHCA's true passion, exploring future-proof concepts, cutting edge social campaigns, staying on the beat of Gen Z while encompassing the needs of Gen X. Staying connected to the customer & what they feel inspired by, while pushing the boundaries and creating original ideas to constantly be capturing a new audience.
We have an incredible mix of in-house & freelance producers at HHCA. Our producers all have a background in beauty and/or fashion alongside an enormous passion for the industry.
We can scale productions up or down, dependent on budget & requirements for the shoot. We can take care of the whole production, or we can assist you and complement the production infrastructure that you already have within your team.
Over the last 12 years working in London & the USA our founder has built strong connections with makeup artists, hair stylists, props & texture stylists, studios, lighting rentals, locations, model agencies & has a huge personal roster of street-cast & IG cast models for all your casting needs.
We work alongside amazing 3D designers to add another dimension to content creation. 3D Animation is an incredible tool that is currently underutilized by the Beauty Industry. Creating beautiful, eye-capturing scenery, a futuristic feel & an ability to bring a fresh approach to your feed.
At HHCA we are pushing our 3D Department full force into the beauty industry, and it is growing, fast.
POST PRODUCTION & COLOUR GRADING
Colour Grading is something that is incredibly important to us. Colour tells a story, creates an atmosphere, draws attention, highlights the assets & brings people joy.
Stills: In the past, our founder has had many shoots retouched via other production companies, for the images to come back over-retouched, over-exposed and with a flat, un-inspiring colour grade. At HHCA, post-production and colour grading are incredibly important to us. We have amazing retouchers whom we trust. We don't over-retouch, we don't remove pores, and we make sure the images are rich, beautiful and as you have envisioned within the Creative Treatment.
Video: We work with some of the top colour graders & editors in the industry, across a range of client budgets. We keep the grading at the forefront of our minds throughout both the shoot itself & the post production process.
Makeup by Sogol Razi www.sogolmakeup.com